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American Icon: How Alan Mullaly Saved the Ford Motor Company

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  • American Icon: How Alan Mullaly Saved the Ford Motor Company

    This is a good book for all you Ford fans if you are looking to pass some winter weather time indoors. Some neat points they make in the book, in relation to Model A Fords, was the story of 'how' the Model A came about (we've all heard it still interesting) but also later Alan Mullaly makes reference to how they pulled Ford out of the brink of disaster after he took over in Sept. 2006, akin to what Henry Ford himself would have done! They went back and put some of Henry's principles to work. The Economic Recession in 2008 caused by the Banks and the housing collapse was far worse I guess than I realized, the worst Financial situation since the Great Depression and almost took everybody down not just Ford.

    Anyway, after Ford became profitable again and the Fusion was getting excellent quality ratings, and sales were rebounding, they took some of that profit and dropped the price of the Fusion, and sold even more of them! Sound familiar??

    Give it a read if you haven't already!

  • #2
    Mullaly was a good CEO. He took Ford stock from $6 to $18. When he retired the stock dropped. I got out at about &11. Haven’t looked at it for about four years.

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    • #3
      In alot of ways the A didn't live up to expectations..after knocking the kinks out of the line in '28,'29 was a banner year...but after that is was downhill.By '31 they couldn't stop the slide. Ford's vision in '27 for the car wasn't a redesign for '32..his failure to reach an effective X engine design doomed the car with a 4 cylinder,and they once again underestimated the markets hunger for change..as an admirer of the car these faults mean nothing to me,but in the facts lie a cold reality...

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